Add on: Digital Marketing (BBA)

The Bachelor of Business Administration (BBA) program with an Add-On in Digital Marketing at Ebenezer College offers a dynamic blend of core business management subjects and specialized digital marketing modules. This program is structured to develop students’ strategic thinking in business while simultaneously focusing on essential digital marketing concepts such as social media marketing, search engine optimization (SEO), content marketing, data analytics, and email marketing. Through industry-relevant projects, case studies, and hands-on training, students gain a competitive edge in the evolving digital business world. Graduates will be well-equipped to pursue careers in digital marketing, brand management, market research, and e-commerce.